Engine 02 · AI
Don't just use AI.Build with it.
The winners of the next decade won't simply have employees using ChatGPT.
They'll redesign how work gets done.
AI may be the greatest business leverage event of our lifetime.
AI changes that equation. For the first time, small companies can begin building capabilities that previously required enormous teams. I don't care about AI because it's trendy. I care about leverage. And AI creates leverage.
Old model
Output grows by adding people. Complexity grows with it.
New model
Output multiplies. Great people spend their time on what humans do best.
Where AI goes to work
Redesign how work gets done.
AI agents
Digital workers with a defined job, clear inputs and outputs, and human approval where it matters.
AI workflows
Multi-step processes where AI does the heavy lifting between human decisions.
Automation
The connective tissue — data moving between systems without anyone copy-pasting.
Knowledge bases
Your offers, SOPs and hard-won lessons, made searchable and usable by people and AI.
Marketing
Research, content and campaigns produced faster — with your voice, not generic output.
Sales
Follow-up that never slips, prep that takes minutes, and pipelines that stay clean.
Customer service
Faster answers and better handoffs without lowering the bar.
Operations
Documentation, scheduling and the administrative load that quietly eats your week.
Analytics
Questions answered from your data without waiting on a report.
Decision support
A thinking partner that pressure-tests plans before you commit capital or time.
The goal isn't replacing great people. It's removing low-value work so great people can spend more time doing what humans are unusually good at.
- Strategy
- Relationships
- Creativity
- Leadership
- Judgment